Erica Hu

Design engineer, anthropologist, and ethnographic researcher building more human technology.

Currently building Glia, a venture-backed startup exploring privacy-first ambient memory. Previously worked across product design, UX research, foresight, cultural strategy, and media.

Selected work

Glia app screens: journal, today, and shared collection

Glia: a memory composer for more thoughtful technology

A venture-backed product for keeping the texture of a relationship: privacy-first ambient memory

  • design engineering
  • AI interaction
  • product design
  • ethnographic research
  • founder
RADII event: team in front of a RADII stand

Building a diasporic youth media platform

300+ hours of field interviews shaped RADII’s product and community, grown to a quarter million on Instagram

  • UX research
  • product design
  • media
  • community

From design and market insight to product execution

Agency research and design for IKEA, Lear, Volvo, Tata, and Fretebras, turning field insight into product direction

  • product research
  • UX design
  • mobility
  • automotive
IKEA Fretebras Volvo Lear Tata
IKEA AR navigation: map wayfinding and AR overlay concept designs

Cultural research and foresight across play, education, youth culture, and luxury

Agency foresight and cultural strategy for brands navigating how people play, learn, dress, and come of age

  • foresight
  • cultural research
  • strategy
LEGO Shanghai American School Vans Chanel
Inner Chapter: studio lounge and brand mark
Hi-fi Buttercup preview: Cosmos, The Meadow, and Rabbit Hole Lo-fi Buttercup prototype: dashboard for Learn Next, Progress Tracker, and community

Buttercup: playful software for self-directed learning

A game-like space for holding curiosity across weeks and months

  • product design
  • learning
  • research
  • prototyping

Community & other work

Building a memory box
Wonder Hour wordmark

Wonder Hour

A monthly book club about design, culture, and history
trekking (Substack preview)

trekking

poetry & prose
Hackathon Judge: Londonmaxxing hackathon

Hackathon Judge

Judging at the Londonmaxxing hackathon to make London a better place to live and build

LinkedIn X

The Evolving Studio at Tate Modern

Building Blocks of Memory

Tate show · September 26, coming soon
Creativity Meets Tech: Building an AI Startup with Erica Hu, Glia HQ (Women's Career Network)

Creativity Meets Tech: Building an AI Startup with Erica Hu, Glia HQ

Women's Career Network podcast
The Wondercast (Glia HQ podcast cover)

The Wondercast

Glia HQ podcast
Cover of Our Future Before Yesterday, a red bilingual poetry anthology Print design for Our Future Before Yesterday: page layout of the bilingual poetry anthology

Our Future Before Yesterday

A poetry anthology